Science Pub Hillsboro

Date: Jan. 27, 2014 Time: 7-9pm Located at: Venetian Theater and Bistro, 253 E. Main St., Hillsboro
Who is this for: All ages Cost: $5 suggested donation

Science Pub Hillsboro

Free Beer: The Irresistible Appeal of “Free”
with Dan Ariely, PhD

Behavioral economics gets drunk! Join Dan Ariely at this Science Pub to learn about the irresistible lure of all things “free.” 

We just can’t say no to things that are free. Sometimes this tendency works in our favor, but it can also it get us into trouble. We only see the upside of free, so we fail to recognize its real price (time, effort, etc.) or how it might affect our decisions. Free things are treated much differently than things that come with a cost: we think of them as being in its own category, in the realm of social norms, and we sometimes even reverse our (supposedly stable) preferences in its presence.

In this talk, you will find that there is something quite magical about free. Imagine you can choose between two credit cards; one with a 9% interest rate that costs you $100 a year, and another with a 14% interest rate but is free to use.” People often go for the “free” card and actually end up paying more! 

Dan Ariely has performed countless experiments on the odd nature of FREE, and will share his surprising findings, from the irresistible appeal of free to the way it affects judgment and decision making. As James B. Duke Professor of Psychology & Behavioral Economics at Duke University, Ariely is dedicated to answering those nagging questions of life in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom. Dan is a founding member of the Center for Advanced Hindsight, and the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.

Science Pub Hillsboro is a monthly event open to anyone aged 21+ (or minor with adult). No RSVP or scientific background required. Just bring your curiosity, sense of humor, and appetite for food, drinks, and knowledge!
$5.00 suggested cover charge. Tell your friends. We hope to see you there!

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