Sparking Curiosity with Embark

We were so thrilled to have sponsor Embark join us at this year’s Oregon Science Festival, and they brought a very special guest – Curious George! Few characters spark a child’s sense of wonder quite like Curious George™. His endless curiosity, problem-solving spirit, and love of discovery perfectly reflect the heart of what OMSI stands for and what drives our partner, Embark.

Person in a Curious George costume waving at the Oregon Science Festival in front of the Embark table.
Person in a Curious George costume waving at a little girl at the Oregon Science Festival in front of the Embark table.
Person in a Curious George costume getting a hug from a little girl at the Oregon Science Festival in front of the Embark table.

Formerly known as the Oregon College Savings Plan, Embark helps families save for education after high school, whether that’s college, trade school, or another unique path forward.

“Embark is all about investing in those young minds and their educational futures,” said State Treasurer Elizabeth Steiner. “We aim to help more families navigate their saving journey with confidence.”

Like OMSI, Embark believes that every learner’s path is different. While OMSI sparks curiosity through hands-on discovery, Embark helps families turn those sparks into opportunity. Together, we’re helping Oregon families prepare for bright futures.

That shared mission made Embark an ideal partner for this year’s Oregon Science Festival, a two-day celebration of all things STEAM. The festival featured workshops, tours, and activities designed to make science and technology education accessible and exciting for everyone.

Two women standing in front of a stage with their arms held out above their heads.

Festival goers also joined Embark for a wildflower seed planting activity, a hands-on reminder that big things start small. Just like planting a seed, nurturing curiosity and investing in learning can grow into something extraordinary over time.

Embark's wildflower planting activity at the Oregon Science Festival
Embark’s wildflower planting activity at the Oregon Science Festival

Because every big discovery, and every bright future, starts with a single spark of curiosity. Thanks to everyone who participated in the Oregon Science Festival, and we look forward to more moments of discovery and inspiration ahead.

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